Le Jardin Retrouvé owes so much of its success to the help we receive from our retailers around the world. That’s why we like to learn a little more about how they found us, what they love about our company, and also their own plans for the future. This month we contacted the founders of London-based Fiole, Samuel and Josh, to learn more about their journey.

How did you discover Le Jardin Retrouvé?

We discovered Le Jardin Retrouvé while preparing for our trip to Esxence in 2022. We mentioned to a mutual friend, Karen Marin, that we were planning to open a conversation, only for her to say that she was already well acquainted with them and would happily make the introduction. We had a call before Milan and instantly fell in love with the brand, its story, and, of course, Michel and Clara. So by the time we finally met in person, it felt like we were old friends, and we knew we had to start working together.

“Le Jardin Retrouvé blends classic perfumery with contemporary style.”

What do you like about Le Jardin Retrouvé?

The brand stands out for many reasons. It is vegan and strives to be as natural as possible. The packaging is stunning, and the fragrances are diverse, accessible yet still interesting. They seem to blend classic perfumery with contemporary style, all while meeting our stringent quality standards. However, what we love most is that Michel and Clara have taken a brand with such exceptional heritage and ensured that everything they do both honours the past and paves the way for the future. Many brands could learn from them in terms of sustainable practices and how to keep a perfume brand at the forefront of protecting our planet, “the garden we live in”, while effortlessly remaining luxury and beautiful.

What are your business plans for the future?

Fiole is constantly evolving. We are currently launching our brand boxes, where we have listened to our loyal customers and created highlight collections from each of our wonderful brands. This means our customers still have access to our Fiole Fragrance Finder, but if they fall in love with a brand, they can explore it in more detail. In the coming months, we also plan to host many more in-person events and introduce a few more top-secret products that will solidify Fiole’s position as the home of fragrance discovery.

You can discover more about Fiole by visiting their website or by following them on their Instagram.

The story of 50 years of female collaboration

When Yuri Gutsatz founded Le Jardin Retrouvé back in 1975, it was in response to the perfume industry becoming both faceless and unaccountable with regards to the perfumers and the ingredients. Yuri wanted to reconnect with the artistry of fragrance, and the only way to do that was to become his own boss. So, the first niche perfume house in the world was born. Alongside Yuri, every step of the way, was his wife Arlette. Her passion was to become fabric and design, and moving to India with Yuri in 1956 was where it truly took hold. However, could the family’s return to France in 1963, after a successful 7 year stay, mark the end of Arlette’s fascination with fabric?

Of course not. Arlette couldn’t bring herself to cut ties with her friends, and so started importing evocative Indian fabrics for fashion houses such as Chantal Thomass, Cacharel, Renoma, Hémisphères, and Le Printemps. It was also at this time that Le Jardin Retrouvé was founded and, while fragrance took centre stage, perfumable products such as towels, pillowcases, and a revolutionary travel bag, also regularly featured in their customers’ baskets. So, when Clara Feder, the new creative director of Le Jardin Retrouvé and wife of Yuri’s son Michel, found the prototype of the 1975 Pochon du Voyage, she knew instantly it had to be revived.

The original relaunch of Le Pochon du Voyage was an incredible success, and so Clara started to wonder how she could improve on the original concept of a quilted, fully-lined, drawstring bag that had 5 secret inside pockets? The answer was to collaborate with another female-led company and, in the spirit of Arlette, create a series of limited-edition pouches that featured fabric imported from India. Clara chose Jamini Paris, a Franco-Indian lifestyle and interior design house, and the power of the female influence across a 50-year span can be felt in every stitch. But who is Jamini Paris?

The skills and techniques that Jamini Paris use in the creation of their fabrics, and then their outstanding range of linens, decorative objects and fashion accessories, is centered around preserving and honoring age-old Indian traditions. Usha Bora, the founder, grew up in Assam, and so has a deep connection to the people of the area. It’s this that drives her to preserve the art of textile weaving and woodblock printing, and truly sets her designs apart from everyone else. In Usha’s words, “Jamini is the desire to combine the elegance of Indian tradition with French chic, so that both cultures can live in harmony.”

The Limited Edition Pochon du Voyage truly is a blend of two worlds, a mix of cultures, and celebrates the union of three women across 50 years. From Arlette to Clara to Usha, it’s time for you to become the next stitch in the story of Le Jardin Retrouvé.

All of us have our own imaginary garden deep within us.  Have you found yours?

Here is the story of the garden of Yuri Gutsatz, poet, perfumer and founder of Le Jardin Retrouvé.

Yuri was a Russian born in 1914, who was looking for a haven in a world in turmoil, where the future seemed uncertain, much like it is today.He imagined being able to offer everyone a space where they would feel protected, meet and unite in the face of adversity.

This space could not, of course, be physical, because Yuri was, above all, a poet.

As fate would have it, it was the world of perfumery that attracted him when he came to France in 1933, after a long journey through Europe that took him from St. Petersburg to Paris, via Berlin.  He joined Parfums Mury, and later Roure Bertrand, where he was steeped in the extraordinary tradition of French perfumery where perfumers are committed to creating fragrances of exceptional quality.

Yuri’s colourful journey through life was inspired by his devotion to his family and a love for the France that had welcomed him. Having created perfumes for Estee Lauder, Mary Quant and Emanuel Ungaro (to name but a few), and also having written poems, and translated Russian poets, Yuri founded Le Jardin Retrouvé, the first-ever niche perfume brand, in 1975.

He dedicated it to all who have an imaginary garden in their hearts: to anyone with a secret garden that helps them to persevere in the face of uncertainty.

Le Jardin Retrouvé envelops us with a sense of wellbeing, soothes us with fragrances that evoke memories and desires, offers us moments to be shared, to experience together. It is far removed from what modern society expects us to be, or what it expects from us.

Yuri wanted to return this sacred dimension back to perfumery, because it is, like poetry, a direct medium of communication with what is the most spiritual in us, the most secret, the strongest.  This dimension is one we need more than ever today.

The perfumes from Le Jardin Retrouvé are meant for the dreamers. Of the heart.  The dreamers who act with determination and whose guiding principles are integrity, authenticity, profound truth drawn from deep within us, and the will to bring about a better world.

Clara Feder, May 2016

In February 2018, the olfactive testament of the Founder of Le Jardin Retrouvé, Yuri Gutsatz, was found in a box long forgotten in a cellar. About 2000 fragrance formulas created throughout the perfumer’s life, from 1935 to 2005. 70 years of creation …
The current perfumer of the Jardin Retrouvé, Maxence Moutte, then reviewed this treasure in order to extract “nuggets” from it. He reconstructed 8 of Yuri’s creations and made them smell by Le Jardin Retrouvé team. They fell in love with 4 fragrances. What to do next? Resurrect them all? Choose one? Or maybe two?
“It will be up to our community to decide!”, said the team. This community, made of bloggers and Fragrance Lovers from all over the world, had been growing for a while, due to the close relationship created between its members and Clara & Michel, the owners and heirs of the Jardin Retrouvé.
A first one in the world of perfumery : a community voting for its favorite fragrance, which would be launched by a Parisian Maison de Parfum.
(Thank you to Marcos Orlando of @FashionDesignHouseGroup for his beautiful photograph of the 4 Mystery Fragrances)