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Perfume Discovery

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In Meet the Retailers

Meet … FIOLE

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Le Jardin Retrouvé owes so much of its success to the help we receive from our retailers around the world. That’s why we like to learn a little more about how they found us, what they love about our company, and also their own plans for the future. This month we contacted the founders of London-based Fiole, Samuel and Josh, to learn more about their journey.

How did you discover Le Jardin Retrouvé?

We discovered Le Jardin Retrouvé while preparing for our trip to Esxence in 2022. We mentioned to a mutual friend, Karen Marin, that we were planning to open a conversation, only for her to say that she was already well acquainted with them and would happily make the introduction. We had a call before Milan and instantly fell in love with the brand, its story, and, of course, Michel and Clara. So by the time we finally met in person, it felt like we were old friends, and we knew we had to start working together.

“Le Jardin Retrouvé blends classic perfumery with contemporary style.”

What do you like about Le Jardin Retrouvé?

The brand stands out for many reasons. It is vegan and strives to be as natural as possible. The packaging is stunning, and the fragrances are diverse, accessible yet still interesting. They seem to blend classic perfumery with contemporary style, all while meeting our stringent quality standards. However, what we love most is that Michel and Clara have taken a brand with such exceptional heritage and ensured that everything they do both honours the past and paves the way for the future. Many brands could learn from them in terms of sustainable practices and how to keep a perfume brand at the forefront of protecting our planet, “the garden we live in”, while effortlessly remaining luxury and beautiful.

What are your business plans for the future?

Fiole is constantly evolving. We are currently launching our brand boxes, where we have listened to our loyal customers and created highlight collections from each of our wonderful brands. This means our customers still have access to our Fiole Fragrance Finder, but if they fall in love with a brand, they can explore it in more detail. In the coming months, we also plan to host many more in-person events and introduce a few more top-secret products that will solidify Fiole’s position as the home of fragrance discovery.

You can discover more about Fiole by visiting their website or by following them on their Instagram.

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In Did You Know?

Meet the retailers… DUFTKUNSTHANDLUNG

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This month’s “Meet The Retailers” sees us travelling to Germany, and in particular the city of Köln. Famous worldwide for being the location of the original Eau de Cologne, which we honor with our own Eau des Délices, we’re visiting Duftkunsthandlung to learn more about founder Holger Dubben’s journey.

How did you discover Le Jardin Retrouvé?

I actually discovered Le Jardin Retrouvé in one of Luca Turin’s books. I did some research about the house on the internet and happened to plan a trip to Paris a few weeks later. So I contacted Michel and he invited me to come over and visit him at his store. It must have been around 2017 or 2018 I’m guessing. I was the owner of three pharmacies near Cologne at that time and was already planning to open my own niche perfume boutique in the city center. I remember we felt very welcome at Le Jardin Retrouvé, and Michel told us a lot about his father and the history of the house. It was clearly something that was very close to his heart. Eventually in 2019 I finally opened my boutique, but then Covid hit the world, and so it took a little longer for Le Jardin Retrouvé to finally find its way into my boutique.

What do you like about Le Jardin Retrouvé?

From our first visit in Paris, we felt the true passion and honesty behind the brand. I especially loved the idea that this was the first true niche perfume house, because Yuri Gutsatz did not want to remain a nameless perfumer for one of the designer houses, and the founder wanted to be recognized as an artist. That’s why, when working with Le Jardin Retrouvé, you feel you are part of a family rather than merely a business partner. There’s a special kind of spirit in this house and I think you can also feel it and smell it in the creations. This is also the reason why, in my opinion, the latest creations of Maxence fit the catalogue so seamlessly.

“With Le Jardin Retrouvé, you feel you are part of a family.”

What are your plans for the future of your business?

My boutique is called “Duftkunsthandlung”, which translates as “Perfume Art Shop” rather than just “Perfumery”. I always try to show my customers the artistic aspects of perfumery and tell them about the brands and perfumers. That means I’m always looking to offer a good range and variety of unknown brands from around the world, and which are not found in the big perfume shops. There are always new and creative perfume artists appearing, and of course we should not forget about the well-established either. I guess this mix of classic style and modern-influence niche perfumery is the foundation of the special selection of fragrances I offer to my customers, and I would like to keep on growing this way.

You can discover more about Duftkunsthandlung by visiting their website or by following them on their Instagram.

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