RECEVEZ -10% À L'INSCRIPTION DE NOTRE NEWSLETTER I LIVRAISON OFFERTE DÈS 100€ D'ACHAT
RECEVEZ -10% À L'INSCRIPTION DE NOTRE NEWSLETTER I LIVRAISON OFFERTE DÈS 100€ D'ACHAT
0,00 € (0)
0,00 € (0)
Category

Spotlight

Category
In Meet the Retailers

Meet … FIOLE

No Comments

Le Jardin Retrouvé owes so much of its success to the help we receive from our retailers around the world. That’s why we like to learn a little more about how they found us, what they love about our company, and also their own plans for the future. This month we contacted the founders of London-based Fiole, Samuel and Josh, to learn more about their journey.

How did you discover Le Jardin Retrouvé?

We discovered Le Jardin Retrouvé while preparing for our trip to Esxence in 2022. We mentioned to a mutual friend, Karen Marin, that we were planning to open a conversation, only for her to say that she was already well acquainted with them and would happily make the introduction. We had a call before Milan and instantly fell in love with the brand, its story, and, of course, Michel and Clara. So by the time we finally met in person, it felt like we were old friends, and we knew we had to start working together.

“Le Jardin Retrouvé blends classic perfumery with contemporary style.”

What do you like about Le Jardin Retrouvé?

The brand stands out for many reasons. It is vegan and strives to be as natural as possible. The packaging is stunning, and the fragrances are diverse, accessible yet still interesting. They seem to blend classic perfumery with contemporary style, all while meeting our stringent quality standards. However, what we love most is that Michel and Clara have taken a brand with such exceptional heritage and ensured that everything they do both honours the past and paves the way for the future. Many brands could learn from them in terms of sustainable practices and how to keep a perfume brand at the forefront of protecting our planet, “the garden we live in”, while effortlessly remaining luxury and beautiful.

What are your business plans for the future?

Fiole is constantly evolving. We are currently launching our brand boxes, where we have listened to our loyal customers and created highlight collections from each of our wonderful brands. This means our customers still have access to our Fiole Fragrance Finder, but if they fall in love with a brand, they can explore it in more detail. In the coming months, we also plan to host many more in-person events and introduce a few more top-secret products that will solidify Fiole’s position as the home of fragrance discovery.

You can discover more about Fiole by visiting their website or by following them on their Instagram.

Keep Reading
By
In News

Le Jardin Retrouvé x Jamini Paris

No Comments

The story of 50 years of female collaboration

When Yuri Gutsatz founded Le Jardin Retrouvé back in 1975, it was in response to the perfume industry becoming both faceless and unaccountable with regards to the perfumers and the ingredients. Yuri wanted to reconnect with the artistry of fragrance, and the only way to do that was to become his own boss. So, the first niche perfume house in the world was born. Alongside Yuri, every step of the way, was his wife Arlette. Her passion was to become fabric and design, and moving to India with Yuri in 1956 was where it truly took hold. However, could the family’s return to France in 1963, after a successful 7 year stay, mark the end of Arlette’s fascination with fabric?

Of course not. Arlette couldn’t bring herself to cut ties with her friends, and so started importing evocative Indian fabrics for fashion houses such as Chantal Thomass, Cacharel, Renoma, Hémisphères, and Le Printemps. It was also at this time that Le Jardin Retrouvé was founded and, while fragrance took centre stage, perfumable products such as towels, pillowcases, and a revolutionary travel bag, also regularly featured in their customers’ baskets. So, when Clara Feder, the new creative director of Le Jardin Retrouvé and wife of Yuri’s son Michel, found the prototype of the 1975 Pochon du Voyage, she knew instantly it had to be revived.

The original relaunch of Le Pochon du Voyage was an incredible success, and so Clara started to wonder how she could improve on the original concept of a quilted, fully-lined, drawstring bag that had 5 secret inside pockets? The answer was to collaborate with another female-led company and, in the spirit of Arlette, create a series of limited-edition pouches that featured fabric imported from India. Clara chose Jamini Paris, a Franco-Indian lifestyle and interior design house, and the power of the female influence across a 50-year span can be felt in every stitch. But who is Jamini Paris?

The skills and techniques that Jamini Paris use in the creation of their fabrics, and then their outstanding range of linens, decorative objects and fashion accessories, is centered around preserving and honoring age-old Indian traditions. Usha Bora, the founder, grew up in Assam, and so has a deep connection to the people of the area. It’s this that drives her to preserve the art of textile weaving and woodblock printing, and truly sets her designs apart from everyone else. In Usha’s words, “Jamini is the desire to combine the elegance of Indian tradition with French chic, so that both cultures can live in harmony.”

The Limited Edition Pochon du Voyage truly is a blend of two worlds, a mix of cultures, and celebrates the union of three women across 50 years. From Arlette to Clara to Usha, it’s time for you to become the next stitch in the story of Le Jardin Retrouvé.

Discover more
Keep Reading
By