Our very own Samantha Scriven is not only a valued member of our team but has been a perfume blogger since 2013. Sam has twice been a finalist in the Fragrance Foundation Jasmine Awards UK and has been featured several times in The Perfume Society Scented Letter Magazine. She also writes for award winning website ÇaFleureBon and is currently working on a book, due out in 2021. She lives in Wales with her husband, sons and cats.
1.What question do you get asked most often?
There are two questions I get asked most often. One is what my favourite perfume is and the second is what smells like…(insert name of discontinued favourite.) I don’t mind either question and I always love to hook people up with a new fragrance they might not have thought of. As for my favourite? It changes every day.
2. What’s your first scent memory??
All my early scent memories are related to gardens. I played outside as much as I could and I also spent a lot of time in my Nanna Thomas’s garden. She grew herbs, roses, lily of the valley and taught me the name of so many wild flowers. I also used to like the smell of the tomatoes in Gransha Gough’s greenhouse too. At one point when I was little, I even ate flowers (Not recommended, although clover is delicious).
3. What was the first fragrance you bought
The first was Cacharel LouLou, which I wore throughout my university years in the late 80s. I went through a bottle a month. Apologies to everyone who ate breakfast with me back then. I was a compulsive over sprayer!
4. How did you discover us?
I had been blogging for three years in 2016 when Le Jardin Retrouvé approached me and introduced themselves. I was immediately on board: beautiful classic fragrances, refillable bottles and very cute sample sets. I was particularly taken with the fragrances, as the trend at the time was for very sweet and sugary scents, which were not my thing at all. A lot of fleeting perfume trends are aimed at under 25s and as a fortysomething (I’m now fifty) I often felt overlooked, so these were right up my street! Two years later, when I went freelance, a dream came true when I started working for them. Meeting the team in the Paris Experience Store was the career highlight of my life.
5. What does fragrance mean to you?
Fragrance is my daily dressing up box. It can take me to Paris in the Belle Epoque or to a garden bursting with flowers, or it can wrap me up snugly in Autumn. If I have an event coming up, I spend more time planning my perfume than I do my clothes. Often, fragrance is the only daily decision that’s purely for me and not for anyone else. It’s five minutes of choice and indulgence before someone shouts my name again!
6.What do you think the fragrance industry needs in the future?
I know I’m not the first to say it or think it, but if I could make a speech to the fragrance industry it would say “Slow Down!” No sooner does a new launch come out than there’s an “Intense” version and an eau de parfum/eau de toilette version and then a “Nuit” version and a “L’Eau” version and it’s all been launched before you can even buy the original.
I also want to see a lot more sustainability and less waste. Refills are the way forward. In times of social distancing, trying samples at home is better than touching testers in crowded shops. Brands who don’t do samples are missing a trick.
Samantha Scriven was in conversation with Clara Feder.